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Research papers

Characteristics of the poster audience in Great Britain

The OSCAR system for estimating audiences of individual poster sites was developed in the UK for the outdoor advertising contractors from 1981 and launched in October 1985. From a census of all poster sites audiences were modelled in the form of...

Catalogue: Seminar 1988: Media And Media Research
Authors: Pym Cornish, Richard Windle
June 15, 1988
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Citation

Cornish and Windle (1988a, June 15). Characteristics of the poster audience in Great Britain. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/characteristics-of-the-poster-audience-in-great-britain


Research papers

The London experiment

We may take the primary objective of the basic readership survey in each country to be to obtain for large numbers of publications estimates of average issue readership that are repeatable and stable, acceptably accurate and free from biases between...

Catalogue: Seminar 1982: Improving Media Research
Author: Pym Cornish
June 15, 1982
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Citation

Cornish, P. (1982a, June 15). The London experiment. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-london-experiment


Research papers

Life cycle and income segmentation

In media research we are generally concerned, either explicitly or implicitly, with measures of media audiences on the one hand and with measures related to the consumption of goods and services on the other. In a given survey it may be possible to...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Pym Cornish
June 15, 1981
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Citation

Cornish, P. (1981a, June 15). Life cycle and income segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/life-cycle-and-income-segmentation